Titan Company limited is a joint venture of Tata Group and the Tamil Nadu Industrial Development Corporation.
It started with its indigenous watch collections and brought a paradigm shift in the Indian watch market, with the quartz technology and international styling. It is the fifth largest integrated own brand watch manufacturer in the world.
The watch section boasts of over 440 exclusive showrooms across 120 cities christened “World of Titan”. They export watches to around 32 countries round the globe.
Apart from its high class watches the brand is leading player in the jeweler and eyewear categories. The company’s Tanishq brand of jewellery is one of the most trusted and respected lifestyle brand in India. Titan eyeplus stores sell one of the best eyewear one can recommend. They diversified into fashion eyewear by launching Fastrack, Eye-Gear sunglasses as well as Prescription Eyewear.
Its other brands like Fastrack, Sonata, Nebula, Regalia, Octane, Xylys and Raaga are much in fashion. Titan has launched its second jewellery brand Gold Plus in 2005 for small towns of South India; to better cater to the needs of the more traditional requirements of those customers.
It has recently entered into perfume business with Skinn and fine Silk sarees with Taneira. Its fragrance industry is more and more prevalent in UAE, OMAN and Bahrain.
In June 2008, they made a partnership with the World Wildlife Fund(WWF-India) to spread awareness about some of the most endangered species in India through a collection of uniquely designed Titan watches.