Colors and their significance  

Colors play an important role in one’s life. Whether  you are a fashion brand or medical supplies, colors help you to understand the psychology and build a strong, relatable brand.

It also helps you to understand human behaviors.

Here I will show you few colors and their physical significances

  1. Red


Red is the color  of  Fire and blood. It is associated with energy, war, danger, strength, power, determination, passion, desire and love.


  • Light Red


Shows sexuality, passion, sensitivity and love


  • Pink


Shows love, friendship and romance.


It reflects feminine nature


  • Dark Red




  • Brown


Masculine qualities


  • Reddish Brown


Harvest and fall


  1. Yellow


Yellow is the color of energy, joy and happiness.


It is the color of Sun, thus reflects sunshine.


  1. Green

Green is color of nature, thus shows progress, fertility, harmony and freshness.


  • Dark Green

Ambition, Greed and Jealousy

  • Yellow Green

Sickness, cowardice, discord and jealousy

  • Olive Green



  1. Blue


Blue is the color of sky and sea.


It symbolizes trust, loyalty, wisdom, confidence, faith and heaven.


It shows calmness, depth and stability.


It is also a symbol of knowledge, power, seriousness and integrity.


  1. White


White means purity, faith, safety and cleanliness. It denotes light, goodness, innocence and virginity.

It is considered as color of perfection as it has ability to dissolve everything in to itself.


  1. Black

Black shows fear, mystery,death,evil and  formality.


Black gives the feeling of perspective and depth.

Shikha Aakash

Shikha is an decorated Software Engineer with 5+ years of experience in the tech industry. She is also a part-time IAS aspirant trying fighting to fulfill her dreams. Her preparation efforts make her a keen observer and a clear thinker. She uses her columns usually to express her opinions about her observations of the world and raises important questions.

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