Colors play an important role in one’s life. Whether you are a fashion brand or medical supplies, colors help you to understand the psychology and build a strong, relatable brand.
It also helps you to understand human behaviors.
Here I will show you few colors and their physical significances
Red is the color of Fire and blood. It is associated with energy, war, danger, strength, power, determination, passion, desire and love.
- Light Red
Shows sexuality, passion, sensitivity and love
Shows love, friendship and romance.
It reflects feminine nature
- Dark Red
- Reddish Brown
Harvest and fall
Yellow is the color of energy, joy and happiness.
It is the color of Sun, thus reflects sunshine.
Green is color of nature, thus shows progress, fertility, harmony and freshness.
- Dark Green
Ambition, Greed and Jealousy
- Yellow Green
Sickness, cowardice, discord and jealousy
- Olive Green
Blue is the color of sky and sea.
It symbolizes trust, loyalty, wisdom, confidence, faith and heaven.
It shows calmness, depth and stability.
It is also a symbol of knowledge, power, seriousness and integrity.
White means purity, faith, safety and cleanliness. It denotes light, goodness, innocence and virginity.
It is considered as color of perfection as it has ability to dissolve everything in to itself.
Black shows fear, mystery,death,evil and formality.
Black gives the feeling of perspective and depth.